Brand & Identity
Your technology might be groundbreaking, but does your brand tell the same story?
I help ambitious companies build distinctive visual identities that communicate who they are, what makes them different, and why their work matters.
From emerging startups finding their feet to established organisations ready for a fresh perspective, I combine strategic thinking and creative execution to build brands that feel authentic, cohesive, and ready to grow.
More than a
great-looking logo.
A strong brand creates recognition, builds trust, and makes it easier for people to understand what sets your business apart.
For technology and STEM companies, that can mean translating sophisticated ideas into something clear, compelling, and memorable.
I take the time to understand your business, your audience, and your ambitions before translating those insights into a visual identity that works wherever your brand shows up.
How I can help
Visual Identity & Logo Design
Distinctive, considered visual identities that capture your business's personality and create a recognisable foundation for your brand.
Brand Refreshes
Thoughtful updates to existing identities that help your brand evolve alongside your business without losing what makes it recognisable.
Brand Guidelines
Practical guidelines that keep your brand looking and feeling consistent across teams, platforms, and communications.
Creative Direction
A cohesive creative vision that connects your brand across digital experiences, marketing campaigns, presentations, and more.
Brand Applications
Bringing your identity to life across the touchpoints that matter, from websites and pitch decks to marketing materials and event experiences.
Good brands start with good conversations.
I don't believe in designing in isolation. The best work comes from understanding the people, technology, and ambitions behind a business.
I work closely with founders, marketers, and technical teams to uncover what makes a company distinctive, challenge assumptions when needed, and turn those insights into design decisions that make sense.
The result is a brand that doesn't just look good. It feels right for your business and gives you a foundation to build on.
Selected work
Explore brand identities and creative projects developed for ambitious companies in technology, science, and innovation.
Sarah has become a key partner for Brandon Capital and its portfolio companies, providing specialised skills that cater to our organisational objectives. Flexible, responsive and outcome-driven, Sarah has shown a real skillset in communicating biomedical science visually and is a real joy to work with.
Frequently asked questions.
Absolutely. I help early-stage companies develop distinctive visual identities that communicate their purpose, reflect their ambitions, and establish a strong foundation for growth. This can include logo design, typography, colour palettes, visual systems, and brand guidelines.
Yes. A brand refresh doesn't always mean a complete redesign. I can build on what already works, refine elements that feel outdated or inconsistent, and help your identity better reflect where your business is heading.
Yes. I create practical brand guidelines and can help apply your identity across websites, presentations, marketing materials, and other touchpoints. The goal is to make your brand easy to use and maintain as your business grows.
Definitely. I regularly collaborate with internal teams and external partners, adapting to established workflows and bringing an experienced design perspective to the process.