Cancer Research Trust
A bold new identity for an organisation advancing ambitious cancer research.
Working across brand identity, digital design, and marketing communications, I helped develop a distinctive visual direction that reflects the scale of the Trust's ambition while maintaining the credibility expected by researchers, philanthropists, and government stakeholders.
THE CHALLENGE
Challenging convention without compromising credibility
Organisations operating in research and philanthropy often rely on conservative visual identities to establish authority. Cancer Research Trust wanted to challenge that convention, creating a more confident and contemporary presence that reflected the ambition of the research it funds.
The challenge was to balance institutional credibility with a distinctive visual personality, developing an identity that could engage sophisticated audiences without relying on traditional corporate design conventions.
The approach
Building a distinctive visual language grounded in place and purpose
The creative direction drew inspiration from Western Australia's landscape, exploring colour, texture, and geometric framing to establish a visual identity that felt both grounded and progressive.
Contrasting colours, structured compositions, and generous white space introduced energy while preserving clarity and precision. Photography placed researchers at the centre of the narrative, reinforcing the people and scientific ambition behind the Trust's funding.
The identity was considered across digital and marketing applications, from website interfaces to email and social media templates, with an emphasis on consistency, flexibility, and ease of use by the internal team.
The outcome
A confident and cohesive foundation for brand communications
The redesign established a contemporary visual direction that balances the authority of an established research funding organisation with the ambition of its mission.
A coordinated approach to brand identity, website design, and marketing collateral created a foundation for more consistent communications across digital channels, helping the Trust present its work with clarity, confidence, and a stronger sense of individuality.
