Humvie
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Making marketing technology feel intuitive, accessible, and human.
I developed the brand identity, website design, and product UI, creating a cohesive visual language that connects Humvie's technical capabilities with the everyday needs of its audience.
The project brought together brand strategy, digital experience design, and interface design to establish a distinctive identity for a platform built around simplifying marketing.
THE CHALLENGE
Making sophisticated technology approachable
Small business owners often navigate fragmented marketing tools, disconnected performance data, and increasingly complicated advertising platforms, frequently without dedicated marketing expertise.
Humvie needed an identity and digital experience that could communicate its capabilities without introducing more complexity. The challenge was to make a data-driven platform feel accessible and empowering, while establishing the credibility required for users to trust it with their marketing decisions.
The approach
Connecting brand personality with product usability
The visual direction balanced clarity and approachability, combining confident typography, an expressive colour palette, and geometric patterns to create a distinctive identity without the conventions of traditional enterprise software.
Across the website, the design prioritised benefit-led messaging, clear information hierarchy, and contextual product visuals to connect Humvie's capabilities with recognisable business challenges.
The product UI extended these principles into the platform experience, using structured layouts, accessible visual cues, and simplified data presentation to support intuitive navigation and decision-making.
A consistent visual system connected the website, product interfaces, and social media communications, creating a recognisable brand across customer touchpoints.
The outcome
A unified identity across brand, web, and product
The project established a cohesive design foundation for Humvie, bringing its brand personality and product experience into alignment.
From the logo and visual identity to the marketing website, application interfaces, and social media assets, each element was designed to reinforce the same proposition: powerful marketing tools should feel straightforward to use.
The resulting design system provides a consistent visual framework for communicating Humvie's capabilities while supporting a more approachable, user-centred product experience.
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